Brand Identity, Iconography, Stationary Pack & Merchandise

Project Description

Rebranding to coincide with Drift WA’s 10 year anniversary and first release of merchandise.

The new logo was to be a modernisation and simplification of the previous banner and logo design. The new logo needs to be flexible, suiting multiple types of mediums from vehicle vinyl raps that stand out on the race track, to polo shirts for work. It also needs to look good on stationary for our corporate sponsorship proposals and so forth.

Project Details

Client Drift WA, Motorsport Club of Western Australia
Date 2017
Skills Brand Identity, Merchandise, Stationary Set, Web Design


Our old logo was good, but this one is exceptionally better – our merchandise sells out fast! Our members, friends, colleagues and other clubs around Australia have complimented us on our new and improved brand.

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Icon Set

Easily identifiable icons for placement in infographics, entry forms, forum categories and more.


Drift WA opted for a small selection of merchandise to go to market with.

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